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Social Media 9436

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Internet use has become integrated into the daily lives of many of us and our individual online activities are easily traced, collected and stored. With the increasing presence on various social media platforms, our online activities may be under ‘24/7’ surveillance. There is a growing likelihood that controllability of personal and professional information is eroding and the misuse of information can put individuals at risk, in a worst case scenario could end up in the loss of a job. What to-do or not-to-do online? 

As an individual you are either a member of a social group, professional association and you may also work for an organisation. What are your Social Codes of Conduct for your own social media communities? These could be relating to communities in which you are involved in, where you might take on community leadership and encourage your own discussions around Codes of Conduct, appropriate behaviour, etc.  It is important to understand the codes of conduct of other communities so that hopefully you will see that there is no “one size fits all” when it comes to online community codes of conduct – most of the time, they need to be tailored for different contexts, and enforcement will also vary between communities.

The Task

In this assignment, you have been assigned the role of a social media advisor to provide guidance for online social media presence to an established profession of your choice. This profession can be from any domain or sector such as an elite athlete, a celebrity, official face of a government agency, PR professional, IT professional (but not limited to this list, if in doubt please consult with your tutor). The choice of the profession should be based on your major of study.  Your job as the social media advisor is to develop a social media strategy (or codes of conduct) for their personal and professional use. You are required to carry out the following tasks:

1.       Identify the purpose and goals for social media presence for the chosen profession. (2-3 sentences)  

 

2.       Identify challenges/issues with their individual online participation, either personally, professionally or officially. For this task, you may like to create a risk analysis template (i.e.) similar to Megan Poore’s risk template (available in Module 2). Also identify strategies and opportunities to overcome these challenges and risks. You can append the risk analysis table as an appendix for the assignment. Only include a brief thematic analysis of the risks in your report. (1/2 - 1 page)

 

 

3.       Formulate a set of strategies (i.e. codes of conduct) for online engagement for their social media presence based on evidence and best practices. What should be the public narrative for their online social media presence? For this task, you are to cite academic and professional sources and references on best practice use of social media tools. (1/2 - 1 a page)

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