The Assessment 2 item in this course requires you to prepare a concise business report.
Companies are still looking to Asia for strategic growth and expansion opportunities.
You are required to carefully conduct comprehensive secondary research (via journals and newspapers articles, industry reports, company reports and other authoritative sources) to do well in this assignment.
You are to choose an export industry (EITHER digital service from Australia OR packaged food from Australia). Then choose an appropriate company as a client which has existing trade with or foreign operations in a number of Asian countries.
You are to assume for the purpose of this assignment that you are a business consultant specializing in the Asian region. You have been engaged by the CEO of a company to assist in further developing their Asian regional strategy that addresses a current opportunity facing your client.
You are to identify opportunities in to two or more new Asian markets via secondary research. For instance, there could be changes in the Macro and Micro environments such as significant technological advances, emerging new product usage situations, growing trends among the target market of a country, changing competitive situation, FTA’s implemented and so on.
You will prepare a business report that outlines the rationale for expansion in to your selected Asian countries and present key insights based on a SWOT analysis. Full detail of your analysis needs to be placed in the Appendices.
You will choose one priority market for expansion based on your analysis and make specific action oriented recommendations for what is to be done in this market that would fit in well with the company’s existing pan Asian regional strategy.
Following on from your recommendations you will provide a detailed action plan (use a table format for the action plan) to assist your client in commencing the implementation of this opportunity and to help them overcome foreseeable challenges.
The action plan will include an implementation schedule documenting key tasks such as key actions, responsibilities, indicative budget and timings.
When writing the business report you are to ensure to follow the proper business report format. Please remember to also review the marking criteria for this assessment before commencing is assessment item.
BEFORE you commence the individual Business Report, you are required to seek approval from your lecturer with regard to your chosen:
1. Industry (Nominate a digital service OR packaged food from Australia) and
…that you will base your business report on.