Length: 800 Quality words Submission method options Interact2 Blog Task Write a Blog on IMC addressing the following topics: In your own words, define and discuss IMC using your text and at least 4 other academic resources (i.e. academic journals etc.) Briefly discuss how IMC has been utilised well using 2 Australian organisations of your choice. Discuss how IMC plays a significant role in the overall marketing and business strategy Ensure you define IMC using theory and research (to support your opinion) and then discuss its application using the organisation chosen and explaining how it has worked in your own words. Your audience is your subject coordinator Rationale After completing this assessment you will be able to: investigate the role of marketing communication in the overall marketing and business strategy; use real life organisational examples and discuss from your point of view what works and why. Marking criteria This task will be marked out of 15. For overall grades, marks may be rounded. Presentation Please use website links/videos as part of your submission to reinforce/enhance your point of view. Please use academic language Requirements Referencing • CSU requires you to reference in American Psychological Association (APA 6th Edition) referencing style and this applies to all of your assessments for this subject. • A guide to the APA style is available for students at the learning skills section of the Student Services website: http://www.csu.edu.au/division/studserv/learning/pdfs/apa.pdf • A handy app for a quick reference check is https://apps.csu.edu.au/reftool/apa-6

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