Reflection on an advertisement campaign by Woolworth using the word ANZAC and discussing the marketing ethics.What marketing concepts CARSPACE applied to the Woolworths ANZAC advertisement?
• What was the overall campaign message?
• Did Woolworths and CARSPACE act in a socially responsible and ethical manner?
• What market position was Woolworths trying to establish?
• Did Woolworths use digital marketing in a tasteful manner?