MARKETING Assessment Task 1: Individual Research Report Assessment Details: At a minimum, your report must address the following issus: - A definition of the customer’s needs, wants, demand, product and market identified for the organisation - A discussion of the Orientation the company exhibits toward the market place - The major competitive issues facing the firm (for instance, the nature and level of competition, competitive strategy profiles, regulations, etc) - Segmenting, targeting and positioning issues relating to the organisation. Please note: The following company types are NOT permitted as subject material for this assessment: - Multinational fast food companies (i.e. McDonalds, KFC, hungry Jacks, etc) - Multinational beverage companies (i.e. Coca Cola, Pepsi, Starbucks, etc) - Multinational sporting apparel companies (i.e. Nike, Adidas, etc) - Multinational personal electronic companies (i.e. Apple, Nokia, Samsung, etc) Number of words: A word limit of 2500 words applies. Minimum 10 references Due date: 20 August 2016

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