Task 1 - Form a Virtual Team

As a team we have decided to use the Tucker Model as a framework to help guide the decision making process

Task 2

Business Question

What is the most effective way to increase student engagement in on-line in MBA subjects offered by Chifley Business School.

The context of “Student engagement” refers to the level of participation by students in on-line forum discussions, Q&A posts, live “Collaborate” sessions and any other interactions aimed at increasing the quality of learning through sharing experiences across functions, disciplines or cultures.

Why is online student engagement so important?

Can answering the business question highlight the solution options to deliver outcomes that will change the business in towards the desired way? If we ask 3 key questions

1.“How am I doing?”  There is some intermittent online student engagement, but not to a point that it is supplementing the classroom engagement of campus students

2.“What drives my business” Well educated online students who become promotor’s of their online experience with the Chiefly Business School stimulating their networks of contact to consider Chiefly and the reputation of Chiefly online educated students within the Australian business environment as a quality qualification.

3.“Who are my customers and what are their needs?” (Jain, Piyanka, Jayaraman, Lakshmi, Sharma, Puneet, 2014) – Online students need to feel a relationship with their university and need to engage in Online forums to listen, interpret and interact with the views of their colleagues replicating a standard classroom environment.

Analysis Plan

1.Analysis Objectives 

a.Who are our online students

i.How many online students do we have

ii.What courses are they doing

iii.What is their current online engagement levels

iv.Are certain subjects, modules or lectures delivering different online student engagement outcomes? Why?

v.Tenure with Chiefly

vi.Frequency of student support services engagement

b.Of the students who do engage in Online

i.How frequently (Daily, Weekly)

ii.How much do they contribute (ie: Number of words)

iii.What do they like and dislike about it

c.Of the students who do not engage in Online

i.What is their main barriers

ii.What would make them change this behaviour?

d.What is our online engagement goals

i.80% of students engage online

ii.80% of students engage > once per week

iii.Students engage with between 100 – 250 in all instances

iv.Students read 2 of their colleagues posts per week

v.Students response to 2 colleagues posts per week

2.Hypothesis

a.Online engagement has no grade value and online students are time poor and focused primarily on utilising their time towards achieving their grades.

bSimplifying the online portal would improve student engagement

c.Students who read Chiefly’s online education training are more likely to engage online

3.Methodology 

We will acquire a balance of Quantitative and Qualitative Techniques to understand the story around online engagement.

Quantitative 

When students are engaging online Mon-Sun, AM/PM

Why do they use it frequently

Why don’t they use it

What needs to change to improve usage

Interviews to understand perspective on the quality of online engagement.

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