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Information and Communication Technologies

Critically analyse the development from a broadcast culture to today’s so-called 'participatory culture'. Focusing on key media and communications technologies, identify the factors that gave rise to the introduction and diffusion of these innovations, as well as the impact that these technologies have had on society. Rather than discussing broadcast culture in isolation from participatory culture, try to identify continuities and similarities between these two epochs, while still acknowledging the distinctions.


The culture of broadcast which focuses more on the people viewing the content is merely a culture when there were technologies available to deal with the participation of the audience which is engaged so much in the broadcast. But as the times have changed and so have the formats, there has been a great change towards the ‘participatory culture’ which deals with the participation of the people who have been seeing broadcast and the onus lies with the producer of the content who makes sure that people not just are watching but have it as there daily part of life through which they share their expressions and thoughts as well.

Participatory culture is the one where there are low barriers for the artistic expression as well as engagement of the people. Moreover there is strong support in making sure the future prospective audience is even engaged unlike the broadcast culture. The participatory culture also values each contribution of the member. The level of social connection with one another is on a very high side. And even this culture’s community is quite supportive and even rewards the members who have been having an active participation. (Jenkins, et. al, 2015).

Truly, we have esteemed experimental writing since they help to distinguish and prepare future journalists and craftsmen, additionally in light of the fact that the innovative procedure is significant all alone. Moreover this culture got developed through these processes only. The only difference is that earlier there used to be references working but now with the participation there is a lot of creative energy who all get chance to work and with all the technologies like wearable technologies, live chats, social media walls and so much more, there is a huge change. Every individual merits the opportunity to express him-or herself through words, sounds, and pictures, regardless of the possibility that most will never compose, perform, or draw professionally.

The factors which have really changed the phase of broadcast media is the way the PC is talked about as an enchantment black box with the possibility to make a learning upheaval (in the positive variant).

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