Assignment 1: Managing ideas The scenario: You just completed your degree and managed to land your first job at a large company (make your pick). Upon meeting your line manager, she was fascinated to hear that you have done a course on Innovation Management and said excitingly that she’s just thought of your first task! The MD of the company recently mentioned in a meeting the need to capture good ideas for new products/services and improving processes that may originate from within or outside the company. Currently the company has got no system in place to do this and it was something that they should think of implementing in the near future. The problem is that nobody in the company has any experience or knowledge in this regard, and this is where you enter the picture. Your task is to write a report of no longer than 2,000 words in which you advise them regarding ‘best practice’ on idea management, also proposing which system they should use and why. That’s all she said before she took a call on her mobile and excused herself, but before she disappeared she turned around and said “on my desk please, next Wednesday before my Thursday Management meeting”. Over to you – this is your chance to make a good first impression.

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