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IMC Campaign Presentation & IMC Oral Presentation

Referencing Styles : MLA | Pages : 24
For this part of the task you are required to write an IMC Background/Brief to address the problem identified in your research and provide direction for your IMC campaign.  The Background and IMC Brief are usually between 1500 and 2000 words, but logic and clarity are the keys to its success. As a company or organisation wanting to launch an IMC campaign, perhaps the most critical element is the specification of the campaign. However, before you start this process, you need to have an unde ...


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