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Integrated Marketing Communication Plan Add in library

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The Integrated Communications Council (ICC) is an organisation seeking to encourage quality marketing communications. The ICC offers an award of A$750,000 towards a communications campaign. You are an Integrated Marketing Communications (IMC) expert who wishes to win the award for a product or brand that you consider could benefit from additional ideas/planning/resources. Several organisations have produced briefing documents (available on Blackboard) and you are required to choose one of ...

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Tags: Australia Glenroy Management Management Integrated Marketing Communications Victoria University Masters in Business Administration 

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