1. Outline the market and competitor factors that influenced Wal-Mart's decision to focus on the e-commerce
business. How does the e-commerce model fit into Wal-Mart's traditional retail model?
2. Describe the strategies that Wal-Mart adopted to develop its technological base and expertise
3. Describe how Wal-Mart plans to capture the emerging e-commerce market for its products and achieve a
competitive advantage
4. In your view, what risk factors are involved in Wal-Mart's e-commerce and digital transformation? What can
the company do to counter these risks?
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