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International Marketing Add in library

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Assessment details:  With increasing globalization, does culture in international marketing matter? The impact of culture on successfully conducting business internationally has grown in recognition over time, but equally the world in which we live is converging in the era of globalisation. Write a 1,000 word discussion paper highlighting the importance of culture in international marketing.  Use current academic literature (at least 10 articles) and theory to support your answer.  ...

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Tags: Singapore Singapore Management Engaging in humanities  University of Singapore Management 

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