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International Marketing Add in library

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Scenario As a marketing consultant for new Moxy budget hotel chain, you have been asked to complete a strategic marketing audit to analyse both internal and external factors that are impacting on the organisations ability to develop internationally. You have been given a particular remit to consider the changing nature of the global tourist industry to consider the future international market development for Moxy.  Based on your critical analysis of the international hotel industry, asses ...

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Tags: London  University of Plymouth PM305 International Marketing International Marketing report 

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