ASSIGNMENT BRIEF (30 marks) The assignment requires you to analyse the crisis assigned to your group. The crisis are in the area of negligence by the organisation, product tampering, behaviour of employee, behaviour of the organisation, to non-complying of the commitment made by the organisation towards the customers, action by NGO, political reason, natural disaster and so forth. This is a group assignment. A group should contain between 8 to 10 persons. You are required to evaluate the efficiency of the organization or leaders of the organization concerned in managing the crisis and how as a PR practitioner, YOU would have managed the crisis. You are also required to come up with a good model to prevent similar misfortune in the future. Required action:- 1. Pre-crisis 2. During crisis required elements in the assignment 3. Post-crisis The analysis should be in the following order:- Executive Summary-Abstract Table of contents Introduction-Situational Analysis (An overview on the account of incidents that led to the situation/crisis. Objective(s) of the organization in dealing with the crisis. Literature review on cases similar to the crisis. Target public in this crisis. Communication Strategy-channels used to reach out to public (internal and external) Information communicated –Do media analysis (controlled and uncontrolled) Key messages Responses from the organization / leader; responses from various publics Result – Did the organization / leader manage to recover from the crisis? - At which level was the organization towards the end of the crisis? Evaluation - 1) How did the organization/leader faired in managing the crisis? 2) Were all avenues exhausted in managing the crisis in proactive manner? 3) How would you have responded have you been the leader of the organization concerned? Conclusion ï‚·References (Harvard referencing)Appendices The above analysis will be based on media monitoring (print and online) and the company’s website or relevant involved agencies updates. The report:- 1. Must be between 10 to 15 pages (2500 to 3000 words). 2. Use font Times New Roman, size 12 and double-spacing. 3. Be sure to put your name, student ID No., the course, and case title on the cover page. 4. Your report should include a Reference list for any in-text references that you use AND a 5. Bibliography with a list of all material you used in researching your assignment. 6. Appendices may include reports and pictures of the events of the chosen crisis. 7. Normal binding is preferred. Strictly NO comb binding.
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