(Han and Windsor, 2013) presumed that video gaming is one of the most famous as well as global phenomenon within the gaming industry or same type of business sector. On other hand, (Yoo, and Peña 2011) cited it is the fast moving multibillion dollar business within the IT industry in these modern days. The people with all ages and all gender frequently use the gaming or play the game as a purpose of time pass in these days. (Davis, 2013) argued that in the world of video games, ITU-T technology Watch Report is the latest development that describe most.
This particular chapter of the study deals with the secondary information that relates with the selected topic. In this particular part, researcher of this study analysis the several information that relates with the topic such as models for gaming revenue, applicability on the gaming application, subscription, free to play, effect of gaming on the people, etc.
1.1 About the Gaming Industry
In accordance to (Zichermann and Cunningham, 2011), growth rate of gaming in the IT industry is high. According to the research centre of Gartner, the global video game industry such as hardware, software, offline gaming, online gaming growth higher and higher. According to the market review, the entire gaming industry acquires $74 billion in the year of 2011 and in 2015; it grows up to $112 billion from the point of view of sale. The revenue growth of gaming industry is much higher rather than the movie theatres. However, the current trends of the gaming industry are shifted from traditional dedicated gaming to the smart phone devices. The bug game designing companies offering their game in smaller version to the app store of smart phone mobile devices for both android and iOS. According to the (Rao et al. 2014), the prediction of online gaming spends widely in present days.
Apart from that, (Feijo et al. 2012) also cited that the buying behaviour of the consumer also changed. Therefore, changing behaviour of the customers opened up the gaming market such as subscription based games, free to play games, etc. Following are the discussion that supports the mentioned criteria –
Physical Distribution: In order to the description of the physical distribution of the gaming it is mainly characterized with the high definition graphics and also the complex story line. Some of the major types of the contenders on the gaming market are the take – two interactive, Electronic Arts and the Activision- Blizzard etc (Feijo et al. 2012).
In gaming advertisement: In order to do the advertisement of the in gaming purchase it mainly includes the various displays of the advertisements of the background. The mobile companies have released a particular specification which also provides the game developers with the various architectural principles and also the requirements.
Professional Gaming: According to (Yaari, 2012), describe that in  the professional type of gaming it mainly related with the competitive playing in the various professional level of the video game. In the context of the professional gaming, it mainly includes the different types of the genres of the game.
Virtual goods and Free-to-play: According to (Venkatesh, 2015), in order to give the description of the free-to-play games where the players can first start to play the games and then gives the payments of the virtual for doing the progress and also for the needed of the up gradation. In this service it first do the identification of the various in- game purchases on the basis of the business opportunity and also developed the various interfaces which allows the users to do the purchases.
Game discovery service and the App stores: Now days the market of the smart phones games is now growing in the rapid manner and the numerous numbers of the game developers are waiting for the breakthrough. The main objective of the platform of the discovery of the mobile phones games is the maintenances of the high qualities of the games such as Tapojoy, Mobage etc. These types of the services mainly allow the users to do the share of the information about the games which needs to play with the availability of the social network. It also helps to do give the advertisement opportunities to the developers to make their game promoted.
 

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