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Maersk Line are one of the most famous B2B companies when it comes to Social media. Based on our discussion in class analyse their use of multiple channels and suggest improvements.

 

Short Answer question 2

Choose a job advertisement on seek.com.au (or a similar site) in your specialisation area. Now prepare your LinkedIn profile to match this job application using the methods discussed in class. You must write your Headline and Bio/Summary (max 2000 characters)

 

Your final answer must include a copy of the job advertisement (not included in word count)

 

 

Essay topics (choose any 2)

 

1.     Are cyberbullying and public shaming the same thing on social media? Support your argument with evidence.

 

2.     It is often said that at Facebook the user is not the customer they are the product. Discuss

 

3.     "A hashtag is not helping. #yesallwomen #takebackthenight #notallmen #bringbackourgirls #StopPretendingHashtagsAreTheSameAsDoingSomething ... Hashtags are very pretty on Twitter. I love them. I will hashtag myself into next week. But a hashtag is not a movement. A hashtag does not make you Dr. King. A hashtag does not change anything. It's a hashtag. It's you, sitting on your butt, typing into your computer and then going back to binge-watching your favorite show. For me, it's Game of Thrones." ShondaRhimes, 2014

In the context of this quote discuss slacktivism and ways that it can be avoided. Give examples to support your ideas.

 

4.     Is copyright an old fashioned idea in the age of social media? Discuss

 

 

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