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Referencing Styles : Harvard | Pages : 7
1.    Carefully read the Ivey Business School case: 'Qantas Airlines: Twitter Nosedive'. Note: you will need to go onto the Ivey Business School website https://www.iveycases.com/ and purchase a copy of this case (approximately A$5.00).2.  Read the case several times and answer the following questions in your analysis/ recommendation(s): a. What future actions can Qantas take to build a positive public perception of the brand? Be prepared to provide justification for your rec ...

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