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1. Define consumer and industrial products. Give an example of each.

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Design an integrated marketing communication campaign for a specific brand. You will need to develop a campaign appropriate to the brand and target market, including the creative concept, media platforms, and ‘below the line’ strategy. The brand is AM. AMP is a financial services company ...

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Investigation & Analysis of a Fashion Promotion Campaign ASSIGNMENT BRIEF In recent years fashion brands have had to become far more creative in the way they communicate their brand message to potential customers. The purpose of this task is to investigate and analyse the promotional campaigns o ...

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ASSESSMENT TASK 1: DESCRIPTIONTHE ABOVE ARTICLES FORM THE BASIS OF YOUR CASE STUDY1. Analyse the two articles provided in terms of the marketing strategies that Apple Corporation has used for their iPhone range over the last decade.2. How effective are the current strategies in terms of preparing fo ...

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Task: You are a marketing communication coordinator for a beverage company. One of your colleagues is the brand manager for Grit, which is a new brand of vitamin drinks your company is about to launch. Your colleague is considering having you partner with them to develop an integrated marketing com ...

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