1. Introduction Identify the key opportunities for growth and development and problems and issues in the case study. Summarise the outcome of your analysis in 1–2 sentences. 2. Background Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the opportunities and problems for your case study firm. 1 3. Alternatives Outline possible alternatives (not necessarily all of them) Explain why alternatives were rejected Constraints/reasons Why are alternatives not possible at this time?