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Management Add in library

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A case study will be provided outlining a business. You may also view their website for additional information. This is a target account, you are an ‘out’ supplier. They are considering a modified re- buy of an entering good (a component part) that your business already manufactures for other customers. Develop a strategy to win their business, utilising the B2B theory provided in Hutt Ch 1 -3. Outline: Identify and briefly profile the target account and detail your scope. Identify a ...

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