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Assessment Title Individual Written Task Task Description Analysis of a case study on social marketing. Maximum length: 1600 words This assessment looks at cause-related marketing which supports a cause, or social marketing that furthers a cause. You are to critically examine and compare the RSPCA Adopt a pet campaign reviewed at https://www.rspca.org.au/adopt-pet AND the WWF Adopt an animal reviewed at https://donate.wwf.org.au/campaigns/donate/ Task: Your task is to critically analyse both websites for information about the 4Ps of marketing. Product – define the term and explain what the core benefit, the expected product and augmented product are for a customer; Price – define the term and determine the initial cost and what is the ongoing cost for a customer; Place/distribution – define the term and describe where can you obtain the product and how easy would it be for you as a customer to make a purchase; Promotion – define the term and explain what messages are being sent to potential customers and what types of messages are these; Based on the information and analysis you have completed, justify who is the target market for each campaign and explain if you fit within that target market. This assessment will be a good step towards helping you for Assessment 3 where you will use the 4Ps to come up with your own cause-related or social marketing campaign. Assessment Due Date Week 5 Friday (16-Dec-2016) 02:00 PM AEST Return Date to Students Week 7 Friday (06-Jan-2017) Weighting 40% Assessment Criteria Criterion Mark Introduction to assessment and description of organisations and products 4 Product Definition, Core benefit, Expected product, Augmented product 8 Price Definition, initial cost, ongoing cost 6 Place/distribution Definition, where can you obtain the product, how easy to purchase the product 6 Promotion Definition, Messages sent to potential customers, Types of messages sent 6 Justify who is the target market, Explain if you fit within that target market. 4 Conclusion 2 References both in-text and in reference list are correct and all included 4 Total 40 Referencing Style American Psychological Association (APA)

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More Management: Questions & Answers

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You are required to submit a marketing proposal that will form the basis of the marketing plan for this subject. You will be provided with a client briefing for a specific company (documentation will be provided). For this first assessment task, you will provide a written proposal outline that shows ...

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Q

Assessment item 3 Report: Digtal Marketing Strategc Planning Value: 35% Due Date: 10-May-2019 Return Date: 04-Jun-2019 Length: 3250 Submission method options: Alternative submission method Task This assessment is to be completed in the same pairs as assessment 2 Building on the information and insig ...

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Q

Task 1 1.1. Using appropriate theories, review changing perspective in marketing planning.  Evaluate BA’s ability for planning its future marketing activity. [P1.1, P1.2, M1]  1.2. Examine techniques for organisational auditing and for analysing external factors that affect marketing ...

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Write a report on Quanta’s growth strategies like diversification or Integration or company using Ansoff matrix to grow in their market? ...

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