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Assignment 2 QUESTION 1 Product bundle pricing has the potential to bring in a lot of additional revenue. Think of three different products that rely on product bundle pricing and explain why the company has used these strategy. QUESTION 2 Market-skimming pricing is used many times when companies invent new products and first introduce them to the market. Think of 3 “new” products that you believe are employing a price skimming strategy. Back up your answers. QUESTION 3 What is a franchise organization? Discuss the different types of franchise organizations and give local examples of each of the franchise examples. www.franchise.org maybe useful. Explain why the company has chosen these franchise arrangement. QUESTION 4 Identify an international company that has launched a new product recently. Identify the following: a) What is the target audience? b) What are the communication objectives? c) What kind of message has been designed? (content/appeal, structure, format). d) Which media is being used to reach the target? e) Which method do you think has been used to set the promotional budget? QUESTION 5 Conduct and illustrate a customer value analysis for three local restaurants (or other businesses that you prefer to analyze).Who are the strong and weak competitors? For the strong competitors, what are their vulnerabilities? QUESTION 6 Discuss the advantages of being a market follower and factors to consider when pursuing this strategy, identify a company that uses this strategy well. Please reference all materials. Harvard System of Referencing

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Following are some general guidelines on presentation and essay writing. Respond to the issue in essay format start with a short introduction then show body of research and discussion and finish with a conclusion. This assessment piece requires you to work individually to research and then present y ...

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Once the teams were formed, we were introduced to Cesim and allowed to look round the site and try get used to the functioning of the software. We were then given information to read about Cesim and I done some further research and watched some videos on YouTube to try get a better understanding of ...

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Q

This assessment task requires you to analyze the "marketing and competitive environment" of a University brand (such as "CQUniversity" etc.) in Australia. Consider that you are a marketing manager of one such University in Australia. The analysis of the marketing and competitive environment should i ...

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Q

You may be nominated to represent the advertising corporation and will receive email instructions from the company CEO including: 1. Appointment to represent the company as their agent for the negotiation of the endorsement contract; 2. Specific instructions about the desired endorsement contract fe ...

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