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Emma & Tom is a well renounced Juice Company founded in Australia by Emma Welsh and Tom Griffith. It is a healthy food organization which is varied and dynamic and it supplies fresh whole fruit juice and thus it takes care of the risk policy of the company. The customers are happy since the company constantly supplies the people with nutritious whole fruit products which are healthy as well as tasty (Bowie et al, 2016).
In the company there are both internal as well as external stakeholders. The internal stakeholders are the employees, owners and also the managers. The external stakeholders are the customers, suppliers, and the Government which are also critical for the growth and development of the company.
Identify and categorize of the organizations external stakeholders using relevant theory.
The mission and vision of the company is “Look after yourself”. This is the tagline which helps the company to win over the external stakeholders. The company is committed to help the Australians, the customers in providing them with nutritious whole fruit juice which are of great taste (Müller et al, 2016). The stakeholders of the company is concerned about the nutrition in the juice, thus the company have stressed on four themes which includes innovation, people, nature, and “Danone for All”.
The management theories used in stakeholder analysis are:
Focus on external stakeholder (Producers) : The company has build up their business and they are constantly trying to create the producers
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