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Answered

Case Study Guidelines The word count for each case study is only 2,500 words and this has significant implications for what you can cover in the assignment. The typical case study would have the following structure/content: 1 Introduction This would outline: The nature of the case study and crucially, the scope of the case study you are presenting The word limit means that in order to demonstrate analytical skills you need to focus narrowly on a topic. In the introduction you need to define the scope of the assignment - if you do this then you can't then be criticized for not covering something else, because you have ruled it out! The structure of the case study Briefly (a sentence or two) on the main argument/conclusion of the case study 2 Theory, concepts, models used Any theories, models or concepts you use later in the case study need to be discussed. However, remember the assessment is a case study not a critique of theory etc (this ability is assessed in other modules); this assessment is of a case study. So the expectation is that this section is brief - but there does need to be a mention of theories/concepts or models used! 3 Policy context Content of this section will vary depending upon the question you have agreed with the module convenor. The key message is don't dive straight into the case study, give the reader some policy background to the case study. Again this needs to be a brief section, especially as the information provided tends to be descriptive in nature. 4 The case study Clearly the content of this section will vary depending upon the question you are addressing. Show off your analytical skills - how will depend on the question, so if for example it about policy drivers then critique the (competing) explanations (what's their relative contributions to policy change?), or if its a question about a substantive policy discuss, for example, its pros and cons, who are the winners and losers? This section will be the longest - most of your words will be used here. Use the theories etc you have briefly mentioned earlier on to help you demonstrate your analytical skills. 5 Conclusion Give a clear answer to your question. Even if the answer is that there is insufficient evidence! The headings used above will need to be tailored to the case study. Depending on the case study and your approach you might want to reverse the order of sections 2 and 3. In writing each case study the usual guidelines about referencing and quality of writing apply

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MKT002 Marketing New Products

Task: The French luxury-goods conglomerate reported third-quarter revenue of €11.38 billion ($13.08 billion), up 10% when adjusting for currency impacts and other factors. But the figure marked a decline from 11% in the second quarter and 13% in the first quarter. market forecasts, but analy ...

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Ethical Decision Making And Critical Thinking

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MOD003507 Principles and Practices of Marketing

Task This is a group based assignment that requires you work in a group of three to deliver a 20-minute presentation. Time allocation is 18 minutes for delivery of the presentation and 2 minutes to answer panel questions on your content.   Select one of the companies, below.   ...

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