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for reference: use 30 references Value: 30% Instructions: A 3000 word academic essay is due at the end of the unit with the following topic: Identify a major business incident that occurred at least 2 years ago. Briefly describe the incident and then provide an analysis of the way the company handled the issue drawing on the various theories covered in this unit. You will need to draw on news reports (written and video), press releases, interviews, and company reports and investigate these in light of the various topics in this unit. As it is an academic essay you are expected to draw on academic journal articles (available online through the UC library) and other academic sources outside of the materials provided in this unit. Ensure that any video material accessed online is fully referenced and the link provided with your essay. We strongly recommend students obtain and use the Faculty of Business, Government & Law Writing a Good Essay guide (available from the Unit Moodle site)Unit description and learning outcomes This unit will build student knowledge and skills in effective communication skills, as they are a prerequisite for succeeding in business. Communication tools and activities connect people within and beyond the organisation in order to establish the business's place in the corporate community and the social community, and as a result, that communication needs to be consistent, effective, and customised for the business to prosper. On completion of this unit, students will be able to: 1. Explain why effective communication is important in a corporate environment 2. Apply theories and observations of verbal communication to real-world communication challenges 3. Use information about perceptions to for self analysis and for understanding audiences 4. Critique common formats of written business Create business presentations that use verbal and nonverbal communication techniques effectively 5. Recognise the importance of intrapersonal communication in business environments 6. Recognise the impact of cultural differences on effective communication and understand the steps to become acculturated for international assignments 7. Prepare a crisis communication plan and know how to give and receive negative news 8. Analyse groups, teams, and leadership to explain how to solve problems and run productive meetings

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More Management Communication 9527 : Questions & Answers

Q

DBMS

Your projects should include at a minimum: An ERD of the entire database you have chosen to create. A table similar to the one in Mike’s Garage that gives information about each table in the design. You should list the Table Name, a Short Description, the Primary Key (s) and Parent Table(s). A ...

View Answer
Q

Business and its social context

WRITING 500 WORDS OF REFLECTIVE REPORT ABOUT THE PRESENTATION I DID. QUESTIONS ARE: HOW DO YOU PREPARE FOR THE PRESENTATION HOW DID YOU FEEL ABOUT DOING YOUR PRESENTATION THE EXPERIENCE ABOUT YOUR PRESENTATION THE AUDIENCE REACTION WHEN YOU PRESENTING . I WILL SEND YOU THE PRESENTATIO ...

View Answer
Q

INTERNATIONAL BUSINESS STRATEGY

It should be well done and referenced properly. I need an A in this work and u should follow the guidelines properly. The name of the company is Ford. Graphs and charts can be added if necessary. ...

View Answer
Q

1:1

Q.1.1 Choose an Industry within Hospitality and Tourism* and DISCUSS the concepts of marketing. Additional information may be utilized from other sources. Use Harvard style referencing & in-line citation). * Hospitality, Tourism, Leisure and Sports ...

View Answer

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