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Debate key contemporary issues relating to organisations involved in international business.LO2 Identify and evaluate the global context within which international business must function in the twenty -  first century.LO3 Appraise alternative methods of entry into foreign markets.LO4 Explain why companies may decide to internationalise and alternative theories of internationalisation.LO5 Discuss the impact of multinationals on both the home and host nations.LO6 Select analyse and evaluate d ...

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Tags: United Kingdom London Management International Business University of London Management 


Rahat continental was established in 1986 to deliver complete supply chain solutions. The core activity of company is freight forwarding. Now the company is thinking to expand it’s operations in UK by setting up an e-commerce platform to sell organic cotton wear for infants (0-2 years). The company also intends to get a supplier from India who is expert in manufacturing cotton infant wear. It is likely to make use of reputation of UK as consistency and transparency.

Currently Rahat Continental offers air service. The company is committed to provide safe, reliable and cost effective delivery of consignments. Rahat Continental is a registered agent under IATA. It has access to all the major airlines which offers modest prices to clients. The company is expert in moving single or complex shipments by air at any time and at any destination (Boonekamp & Burghouwt, 2017).

Now the company is planning set up an e-commerce platform in UK to sell organic cotton wear for babies. The company wants to establish such platform with the aim of producing quality and highly comfortable clothes for infants (Vahlne & Johanson, 2017). It is well known that quality is a key factor in selling brand. The company also expects to sell not only in UK but in other parts of world also. The products of company cover organic cotton wears for infants (0-2 years). The company keeps in mind several factors like fit, comfort, price, style, durability, softness, color, sustainability and more.

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