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Description  In this assignment you will report on an ICT-enabled disruptive innovation case study. Disruptive innovation as defined by Clayton Christensen describes a process by which a product or service takes root initially in simple applications at the bottom of a market and then relentlessly moves up market, eventually displacing established competitors.  
You are to choose and describe an example of disruptive innovation. Your choice must be:
A specific technology/product or service/process (Note: analysis may become easier if that product or service is related to a specific organisation or brand). We ‘suggest’ that you choose a product/technology type of innovation, as it could help you to provide more specific answers in part 2 of the assessment. You may decide to choose a service type of innovation, if you believe you can provide better and more specific answers.  
A real example that exists and has been publically reported
 ICT-enabled meaning: the ‘information’ element should exist and this information can be shared among individuals or groups via a communication network. Therefore, a specific brand of laptop, tablet, smartphone, a specific social media, a specific brand of digital camera (if it can connect to a computer and share information/photo via a network such as internet) are examples of ICT-enabled technologies.

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BSM160 Personal and Research Skills for Professionals

MARVELLOUS OMOREGIE No. 1 Ilula Street, Akure, Ondo state Phone: 09092268817 [email protected] Professional Summary Goal -oriented individual dedicated to high levels of customer satisfaction and meeting business goals with a drive for excellence. Seeking a new role in a d ...

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