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Cessna aircraft is an American company, which manufactures aircraft and is located in Wichita, Kansas. It is a subsidiary of Textron Company and deals in general aviation aircraft and business jets (Textron Aviation, 2017). Embraer on the other hand is a Brazilian company and it produces aircraft that are commercial, military, executive and agricultural (Embraer, 2017).
Differentiation of Products and Services of Cessna and Embraer
Embraer does commercial and executive aviation. They introduced a new aircraft, the legacy that had special features such as executive interior and in-flight access of baggage department. The company increased its aircraft range to meet needs of the super to mid-sized market segment. The company fully committed to executive aviation in 2005 due to the growing market for executive aircrafts and came up with Phenom 100 and Phenom 300 to satisfy the market need (Embraer, 2017). The company has about seven types of aircraft to serve the executive market. The company also serves business executives and due to this, they launched 1000E business aircraft and Phenom 100 executive jet specifically tailored for the business line. In differentiating its products and services, the company has set up a global network of centers for service, distribution and production (Walter & Peterson, 2017). The company has over 800 jets operating in more than 50 countries.
Cessna has over the years delivered more than 200,000 aircrafts, 24,000 twin-engine planes, 2000 jets for military use and 6500 citations that are tailored for business (Textron Aviation, 2017).
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