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In April 2013 an alliance was forme between two of the world’s leading airlines –

QANTAS –        the Australian airline

EMIRATES –    the Dubai based airline

This alliance has now been active for a period of over 2 years.

Using principles discussed in this topic and using data and information from any credible source your report should discuss the following issues relating to the Emirates / Qantas alliance.

a.      In April 2013 what might you have advised the management teams of both Qantas and Emirates with regard to risks and rewards of this alliance?

b.      What were some of the operations management implications of this alliance for both airlines and other stakeholders (such as competitors and passengers)?

c.       Two years into the alliance what advice would you now give to the management of both Qantas & Emirates based on what has actually occurred. 

 

 

Management

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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More Management: Questions & Answers

Q

QA Plan

This unit of study focuses on 3 core project/program management knowledge and competency areas,namely (1) project quality management; (2) project risk management; and (3) project procurementmanagement. The aims are to develop basic project management competency with focus on these coreareas. In shor ...

View Answer
Q

Final assignment –a marketing plan.

 The plan can focus on either how a specific organisation should deal with a particular marketing problem, or just map out organisation objectives and strategy for the next 1-2 years. You have to nominate the organisation and the problem to me and get it approved by week 2.  Take care to s ...

View Answer
Q

marketing

Firstly a brief description of the Mary Kay India: The Hair Care Product Line Opportunity case should be done. Then the following questions should be properly answered (discussed): Case Questions: 1. How would you characterise the branded and packaged Indian hair care category in 2010? 2 ...

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Q

Media Technologies

Drawing on relevant research critically discuss how new media technologies have blurred the lines between media consumers and media producers. How has this phenomenon impacted on media audience research? ...

View Answer

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