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“Ferrari World”Class Case StudyFerrari world is the largest indoor and first Ferrari theme park, located on Yas Island, Abu Dhabi, UAE , The central park is situated under a 200,000 m² roof making it the largest indoor amusement park in the world, the park operates daily from 10:30 am till 18:30 pm.

Customers arrive to the park from two main entry points the “ Northern Gate “ at a rate of every 10 minutes  and the “Southern Gate “ at the rate of 40 minutes ; observation has shown that arrival distribution of customers are exponential.

On average for the Northern Gate 60% of customers arrives batched as follow 2 at a time, 20% 3 at a time and 20% arrives individually.

Analysis shown that 70% of arrivals from both gates will play with FormulaRossagame  Which is the fastest Roller coasterat the Ferrari park while 30% of customers prefer scuderia challenge game which is a racing simulator at Ferrari World , the park has three scuderias (RED , YELLOW , BLACK) each one has it's own game flight effects.

Now customers can enter each game Roller Coaster (Formula Rossa) or Simulation (Scuderia) one at a time , where they have to wait before  in a waiting room (one waiting room for Formula Rossaand One for roller coaster ) where they receive a brief introduction into how to use each game from game specialist (Three for Roller Coaster and Two for Scuderia) each specialist has a break time of 55 minutes per day , at least there should be one specialist per game available

 

Usually 20% of Scuderias visitors will go to the RED  Scuderia adventure while 45% will prefer Yellow  and the reset should use the BLACK. Also 55% of customers who used the BLACK  Scuderia they will try also The RED one while the rest will just leave the Scuderias arena.

All (RED , YELLOW , BLACK) Scuderias take a Uniform of (10,25 min) while the Formula Rossa has a Uniform of (15,35 min) . Ferrari world has three exists A , B and C all Formula Rossacustomers will leave through Exist A , while 50% of Red , and Yellow customers will leave from exit B , and the other 50% will leave from exit C , for Black customers all of them will leave from exit C

 

Questions [10 Marks]

1.      Every Student has to  build a model of the system as it exists, save the solution in a file called “Ferrari 1 Model”.

 

2.      Be prepared to be asked about any question regarding the contents of the lectures delivered. Study the Powerpoint Slides (Business Simulation 1, 2, 3 and 4) for the test.

3.      Study the above Ferrari World Case Study and be prepared to be asked about it in the test and/or presentation. This will include specific implementation or general opinion questions such as

a.       how to put into effect a priority in a queue

b.      or general improvement questions for the Ferrari world Model as queried bellow

 

4.      Using the existing model as your starting point:

a.       Try to improve throughput and resource use by changing the priorities of the work centers. Analyse& understand this model and save your new model  as “Ferrari 2 Model”. Did you manage to do any improvement?

 

b.      Suggest modifications to improve throughput and resource use for the model , mention each change in the system and its effect to the system performance .

 

5.      The above changes are about trying to obtain improvements to the process that are effectively cost-free. Consider other possible improvements that may have a cost, such as improvements to the capital equipment or technology. For example, could we add additional work center or “ game stations “? If yes, where might it be done? What would incur cost?

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