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 Select suitable media vehicles - Define and assess the relative merits of the media vehicle alternatives considering the past media performance - Analyse and examine new or alternative media vehicles against proven vehicles and with other advertisers. - Select the media vehicles that: → Target the required audience → Meet media requirements → Fulfil merchandising requirements within budget → Meet the creative, reach and frequency requirements  → Meet the legal and ethical requirements -  Select the media vehicles which can be: → Cinema → Direct email → Direct response → Exhibitions and trade fairs → Broadcast media that includes television and radio → New media which can include short message services (SMS) → Internet advertising which combines both communications to a mass audience and interactions between the advertisers and the customers through interpersonal communication → Narrowcasting which involves aiming media messages at specific segments defined by values, genders, preferences, age or demographic attributes, niche marketing or target marketing. 3. Create a media schedule - Create a media schedule that: → Satisfies the advertiser → Meets the requirements of the creative brief within budget → Includes the duration → Includes the timing which might include: o Continuous advertising throughout the year o Pre-launch advertising o Pre-sale advertising o Seasonal advertising → Includes the following: o Number of advertisements o Placement of advertisements o Size/length of advertisements

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