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Pharmaceutical industry WE do not need the introduction and the conclusion, we just need the body and the exact analysis of both companies. Company we choose 1) Merck MSD 2) Boehringer – ingelheimyou can focus on the industry-level analysis using the 2 companies researched. How has each industry been pursuing some or all the elements of the ‘AAA’ framework? Use the table below as a guide. Adaptation Aggregation Arbitrage Also, we need to define the business model and the CAGE framework of both companies. The reference lecture of the AAA, CAGE framework and the Business model are attached for your reference. We do not need to define the concepts. Descriptive material has negligible value and should be avoided. We are seeking analysis, discussion and recommendation, enriched by ideas found in journal articles. Assessment Criteria: • Demonstrated knowledge of the Model ‘AAA’ ( /8) • Capacity to apply this model to the companies/industries of your choice ( /5) • The quality of the discussion and evaluation of the issues identified • The analysis and integration of ideas from journal articles and research materials ( /3) • The correct use of Harvard Referencing throughout the report (the source of all ideas must be identified) ( /1) Many thanks

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Tellus molestie nunc non blandit massa enim nec dui. Tellus molestie nunc non blandit massa enim nec dui. Ac tortor vitae purus faucibus ornare suspendisse sed nisi. Pharetra et ultrices neque ornare aenean euismod. Pretium viverra suspendisse potenti nullam ac tortor vitae. Morbi quis commodo odio aenean sed. At consectetur lorem donec massa sapien faucibus et. Nisi quis eleifend quam adipiscing vitae proin sagittis nisl rhoncus. Duis at tellus at urna condimentum mattis pellentesque. Vivamus at augue eget arcu dictum varius duis at. Justo donec enim diam vulputate ut. Blandit libero volutpat sed cras ornare arcu. Ac felis donec et odio pellentesque diam volutpat commodo. Convallis a cras semper auctor neque. Tempus iaculis urna id volutpat lacus. Tortor consequat id porta nibh.

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