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Pick an international company of your choice. Describe and analyse one marketing challenge that the company recently (since 2010) faced in a foreign market, but not in its domestic market. To analyse the marketing challenge, use the concepts and tools discussed in the lectures.


This assignment should have the following components: 1. A brief introduction to the company and its product 2. A brief description of the foreign host market 3. Describe the marketing challenge (including what the challenge was, when it took place, and 
 what its likely cause was) 4. Critically evaluate why the company’s response to the challenge has been or has not been 
 effective Word limit:


2000 words (excluding reference lists/bibliographies and appendices). Other Requirements: In all instances, references to credible sources (scholarly or applied), rather than pure unsubstantiated opinion, will provide the strongest level of support for and credibility to the assumptions, arguments, analyses, justifications and conclusions you will make. Refer appropriately (where needed) to concepts, models, etc. covered in class, the text and other materials to support your assessment and demonstrate your understanding, knowledge and ability to integrate the concepts in a practical setting

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More Management: Questions & Answers

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Business Case

To successfully complete the business case report your group is required to undertake the following activities:Identify for whom and/or for which organisation you will be writing the business case. (For instance, you mightbe pitching to an investor or the management of a company). Hint: choose a per ...

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Business Management

This assignment is about decision making so I want to reflect on assignment on my workplace and decision making process. in the NHS Uk top managers make the decision on their organisations, but the some of the decisions comes from the govern and also decision based on patients requirements. please I ...

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