Question.1. The aircraft industry is global in scope, but dominated by two major manufacturers. 1) Describe the nature of their competition. 2) How is the nature of the competition reflected in pricing for airliners? (You will need to go outside the case information to get this)
Question. 2. What are the major factors that affect demand for commercial airplanes?
Question 3. Using company information (Airbus, Boeing and any other major competitors) describe the company’s own projections for future demand for their planes. What marketing metrics are most useful in this?
Question 4. Describe each company’s projected financial performance based on their projected sales.
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