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Read the case study entitled ‘Heineken launches mid-strength brand extension – its first ever in Australia’ and develop a research proposal   
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The research proposal must propose the use of exploratory research to collect qualitative primary data through a focus group. In the process, you should provide a background, investigate any secondary data relevant to the topic area, identify the management decision problem, a broad marketing research problem and related specific components, scope out a research design, provide a projected budget, timelines and reporting format, and develop a discussion guide. The secondary data analysis should take the form of a literature review and you are expected to provide a summary of existing research. Any additional relevant material should be included in the appendix

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1.    Read each of the statements in the table provided and rate yourself in the ”pre-activity self-rating” column as to how well you think you exhibit these capabilities. Use the rating scale provided below: Rating scale : A (Excellent), B (Highly Effective), C (Effective ...

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Need a powerpoint presentation with notes under every slide. assignment is about developing a new product and introducing into market and its market strategy......., etc.we  are uploading suppporting files for the assignment. We have to choose a product from three categories that my tutor had g ...

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Document all the marketing tactics reqired to implement each marketing strategy, which you development in partB.q1. Describe And document the following information about each tastic. Schedule timelines Approximate cost Accountabilities and responsibilities Decide how each tactic should be coord ...

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