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Read the ““International Olympic Committee Marketing Report Rio 2016” by International Olympic Committee (2017) and answer the following questions: 1. Having reviewed the marketing report above, use the Rio 2016 Olympics to explain the 6 P’s of marketing from your textbook, Event Marketing 2nd Edition by C.A. Preston (2012). Provide specific examples from the marketing report to justify each of the 6 P’s. (18 marks) 2. Using the marketing report above and your knowl ...

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Tags: Canada Calgary Management Management University of Ottawa Humanities 


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