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Scenario You are the Marketing manager for well-known Multi National Company. In a Business environment which is constantly changing, the only constant is change, where brand reputations are won and lost with the click of a mouse and economic problems that originate far from home can disrupt local buying patterns, marketing planning is more important than ever. ï‚· The assignment should focus on a part of the organisation in the chosen industry. ï‚· It is advisable to choose only a part of the organisation rather than the whole organisation. ï‚· The assignment should be based on a specific company. This means, for example, that if the assignment is based on the food sector, the work must be focused only on ONE relevant organization of that sector, such as Tesco, or any other one. Prepare a Marketing Plan for your organisation that will include: 1. an-depth audit and critical evaluation of the company’s current marketing activities; incorporating recommendations for improvement. 2. a critical assessment of the potential impact on the company of emerging external business--environmental issues. This requires students to use the analytical tools studied in order to create a clear picture of the organisations “fit” within the external business environment and then to create linkage between internal environment and external environment to maximise strengths and opportunities and to minimise threats and weaknesses

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More Management: Questions & Answers

Q

Buyer Behaviour Analysis

This is a MBA assignment therefore I need a PHD level writer please. Please make sure I do not fail this time. You need to choose any one organization listed below 1. Bopas & Parr (www.bompasandparr.com) 2. Hotel Chocolate (www.hotelchocolat.co.uk) Please please read the attached guideline ...

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Q

Nursing assignment

Critique the 2 articles (Schreudersetal - Journal of advanced Nursing and Plank - Journal of clinical Nursing) have been attached. Please follow the guidelines and the framework for the assignment as well. Harvard referencing is needed. Thanks. ...

View Answer
Q

English essay

the essay should be written in order comparing the novel atlas shrugged by ayn rand with the article, the role of technology in society by Emmanuel G.Mesthene attched in the file as doc 2 and doc 1 shows the overview of both the novel and the article. ...

View Answer
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amcc5103 Theory of Career Development

The purpose of this assignment is to develop learner’s ability to solve career related problems based on suitable models of career decision-making.     REQUIREMENT   1. You are required to interview 2 employee from different working background and analyse their   ...

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