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Task: Assuming the role of a Marketing Officer working in the Mission Beach Business and Tourism Department, first undertake a market segmentation task based on the market criteria used in the plan. The target market is a semi-niche market focusing on consumer experience; and competing with myriad of bustling, and popular tourist destinations in Queensland.   You have been given the task to;  Define the market  Research and briefly analyse tourism data in Queensland within th ...

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Tags: Australia Management Management University of New South Wales Humanities 


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