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The G Hotel Group (GHG) is an international hotel chain established in Australia, with the first property opening itsdoors in 2002 at the Central Business District (CBD) of Sydney. With 17 properties located across Asia Pacific, GHG embraces a collection of 3 hotel brands under its name, each offering a unique experience tothe different market segment(s) it targets. The GrandHotel is a 5-star hotel brand aimed at business and leisure travellersseeking ultimate luxury and comfortfrom their stay. The Go-Hotel is a mid-scale, 3-star hotel brand that is designed for travellerslooking for value and a no-frills staywhile the Glam Hotel is a 4-star hotel designed for those who seek comfort and convenience without the enormous price tag.

Following the growth of international tourist arrivals in Australia and the success of its 3 hotel brands, the Board of Directors (BOD) of GHGhas recently announced its new project to developthe fourth hotel brand that is scheduled for launching by the end of 2018. The upcoming hotel, which is named the Geo Hotel, will carry the concept of ‘green hotel’ and will target the growing demand of worldwide eco-friendly travellers. The GHG recognizes that environmental management and ‘green’ operating practices are becoming increasingly important in the running of hotel facilities and the operation of hotels. The Geo Hotel will be a 4-star property located in the Barangaroo Precinct, a thriving part of Sydney Harbor that is currently undergoing major urban renewal developments. As part of this project, the BOD has gatheredRooms Division Managers and Chief Engineers of all its properties from the three hotel brands and formed the ‘Green Operations Task Force’. As a valued member of this task force, you are required to put together a proposal encompassingrecommendations for rooms division operational practices that should be implemented at Geo Hotel. These operational practicesare expected to be environmentally friendly, living up to the concept of the hotel. The task force is focused on 3 clusters, with Cluster 1 focusing on water consumption, Cluster 2 concentrating on energy consumption and Cluster 3 dedicated to waste management. The following tasks are expected to be performed by the task force:

1.    Based on the three clusters, propose effective green practices to be integrated into the daily operations of Rooms Division at Geo Hotel. Relate each proposed measure to how it can minimize the negative environmental impacts caused by the rooms division’s operational activities. As part of your proposal, identify if it is a short, mid or long-term initiative. Ideally, a combination of short, mid, and long-term environmental measures should be included in the proposal

2.    Analyze the potential advantages and limitations of each proposed measure to ensure that the BOD and other stakeholders of the business are well informed.
To successfully perform this task, extensive research and in-depth analysis on the topic will be required. It is important to ensure that the recommended measures are practical, innovative and operable. Critically reflect on the opportunities and challenges that may bepresented to the operations of Geo Hotel Sydney in ensuring a positive environmental performance.In your response, consider industry-wide practices as well as environmental management measures identified in academic literature. Your report should include at least one measure for each cluster.


To successfully complete Learning Portfolio Part 1:
(1) Research the key concepts of the case study
(2) Identify ‘green’ operational measures that are suitable for the operations of Rooms Division at Geo Hotel. The proposed measures should be representative of all 3 clusters. Consider current industry practices and technology that are relevant and applicable
(3) Critically analyze and reflect on the advantages and disadvantages that Geo Hotel will face with the implementation of your proposed measures; and
(4) Your report should be written in a manner that is convincing the BOD of G Hotel Group. It is important for the reasons and value of your proposal to be clearly discussed in the report. Describing background content to the topic and repeating points from the case study must be avoided at all times.

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1. Read the first 12 pages of Chapter 3, “Event impacts and legaciesâ€Â, from Allen et al.’s 2011 (Allen, J., O’Toole, W., Harris, R., & McDonnell, I. (2011). Festival & Special Event Management (5th ed.). Milton, Austral ...

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Tourists/visitors are motivated to attend a destination for many different reasons. Understanding visitors and their motivation is one of the keys to a destinations long term sustainability as an attractive tourist destination In this report, you are expected to choose a destination you have not bee ...

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Task:Journal Entry. The Journal function in Interact2 must be used. External journal sites are not permitted. If your country geo-blocks Interact2 website or your circumstance prevents you from accessing the Internet (eg. due to a disability or if you are in a correctional centre), please contact yo ...

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