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The marketing activity report is an analysis of the market and marketing activity in a product/service category. The purpose is to describe the marketing efforts of a group of competing consumer products or services (e.g. luxury cars, energy drinks, etc.). Your job is to describe/analyze in detail essentially the marketing strategies used by a group of competitors (at least four) in a product-market category. The analysis should include the following:1.  products, product lines, etc.2.  ...

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Tags: Canada Halifax Management Marketing Strategy and Plan University of Ottawa Humanities 


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