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The objective of this exercise is for you to research and examine the cultural communication challenges Toyota faced leading up to the recall of over 4 million vehicles in 2010 in the USA.   The Task  Read the “Toyota-Case Study”  Read the article “The Influence of Cultural Values on Business Practice”  Research the cultural challenges leading up to the Toyota recall in the USA; 2010  You are to select and justify appropriate theories that su ...

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