There are many ways in which marketing managers decide on a particular strategy. The first step though is to make sense of the industry, market and business environment in which they operate.
Select an industry, market and business environment your organisation operates in, or one in which you would like to start a business or be employed in.
Review your first four week of lecture notes, and then select from the readings one reading you think supplies useful insights into the analysis of your external environment and one which you think does not really apply to your situation. Explain why this is the case with examples from your market, industry and business environment