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Management Add in library

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This case is ideal for demonstrating the importance of the general environment, international corporate-level strategy and type of entry. The following points are to guide a review and discussion of these important concepts. Review IKEA’s general environment segments and elements in India. What are the segments in the general environment that relate to IKEA’s situation?  Describe IKEA’s intended international corporate-level strategy in India. Is it different from other co ...

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Tags: Australia Rookwood Management GATT/WTO Law University of New South Wales Management 

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