This question is very broad, so it is important to limit the topic to what is relevant for the company that you have chosen. Remember to guide the reader and justify why you are concentrating on specific topics. When you critically discussing the topic above, it is important to discuss how the three elements are connected, how the three elements together have bigger impact on the chosen company than each element individually. Concentrate on application and illustrate researched and referenced examples. Other points that might help: - Introduction of theory might be useful. What gives you higher marks is the application of relevant theories to the topic you are discussion and the chosen company. - In is imperative that you reference any facts introduced in the report. You also need to fully support your arguments with references. There are useful exercises at the end of the Harvard Referencing Guide provided. - Remember to answer ALL the questions, and concentrate on relating the information that you have found to the questions that you are trying to answer. When you write your report, for each paragraph you need to ask yourself… how is this information helping me to address the question(s) asked?

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