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To    demonstrate    how    an    investment    in    social    media    analytics    could    generate    business    value    and    improve    a    business’    overall    competitiveness.    This    report    offers    you    the    opportunity    to    apply    concepts    and    theories    from    the    unit    that    have    not    yet    been    applied    in    the    previous    two    assignments.            
Case    Study        Refer    to    the    same    case    study    used    in    assignment    1    (Rewiring    the    Enterprise    for    Digital    Innovation:    The    Case    of    DBS    Bank).    It    is    recommended    that    you    re-read    the    case    study.        
Your    Assignment:    You    are    to    develop    an    academic    report    in    which    you    make    a    series    of    arguments    encouraging    or    discouraging    an    investment    in    social    media    analytics.    In    doing    so,    you    are    to    apply    the    relevant    concepts    and    theories    covered    throughout    the    unit.    You    must    be    specific    as    to    which    social    media    platforms    are    under    consideration;    the    nature    of    engagement    and    the    purpose    of    engagement.    You    should    provide    an    analysis    of    the    social    media    investment    that    fits    DBS    Bank’s    strategic    objectives.    It    is    not    recommended    that    you    focus    on    describing    theories;    it    is    rather    necessary    to    demonstrate    that    you    can    form    a    clear    line    of    arguments    as    to    why    DBS    Bank    should    or    should    not    invest    in    social    media    analytics    to    improve    their    business    competitiveness.    You    may    choose    to    apply    a    combination    of    theories    and    concepts    that    best    support    your    arguments

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