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What Sort of Campaign Should I Analyse? The aim of this assignment is to explore mass persuasion campaigns and how they function. You should choose a media campaign that has a social or political agenda to change attitudes and behaviour. The campaign can come from a range of sources and you are free to select an issue or topic that interests you. These are all examples of the kinds of campaigns that could be analysed: A government campaign to change social attitudes and behaviours (e.g. smoking) ...

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