Write a business report based on the following: A group of private education institutions around the world has come together to form World University. It is a fully online university where lecturers teach online from any of its campuses to others around the world. Many different courses are offered. Students can sign on any time to study. All interactions with staff are online. Students can even choose which country they graduate from. A student who has studied his entire degree from Australia may choose to graduate from World University USA, as an example. Senior management has finalised on the following decisions: 1. A customer loyalty scheme called StudyTogether Loyalty will reward students who introduce another student with fee credit depending on which course is picked. The university also uses agents to sell its offerings to employers. Applications are approved in less than 5 minutes. Payment for non-refundable fees are by credit card or Paypal. 2. E-book and laptop purchases are part of the course and will be available online. Students cannot opt out of purchases. A pre-configured laptop loaded with required software will be sent out to all students. 3. You are required to provide any two suitable business process or solution that could be employed to enhance this model. Substantiate this process or solution with relevant references to literature. 4. Suggest how social media can play a role in promoting this model – giving suitable approaches from literature. Avoid writing about the teaching aspect of education or item related to enrolled student activities such as clubs, societies, etc. Rationale This task meets Learning Outcomes 5 & 6: Students will : be able to critique management processes and involvement in planning for Information Systems and Information Technology in an organisation; be able to identify and co-relate emerging technology issues in management and provide a short balanced analysis report Business report format Readers of business reports expect certain information to be in certain places. They do not expect to search for what they want and the harder you make it for them the more likely they are to toss your report to one side and ignore it. So what should you do? 1. Follow the generally accepted format for a business report: Title, Executive Summary, Introduction, Main Body, Conclusion and Reference List. 2. Organise your information within each section in a logical fashion with the reader in mind, usually putting things in order of priority - most important first. Report Title. This is simply up at the beginning of your report. Executive Summary. Give a clear and very concise account of the main points, main conclusion (and recommendation). Keep it very short (see word limit). Some people, especially senior managers, may not read anything else so write as if it were a stand-alone document. It isn't but for some people it might as well be. Keep it brief and free from jargon so that anyone can understand it and get the main points. Write it last, but do not copy and paste from the report itself; that rarely works well. Introduction. This is the first part of the report proper. Use it to paint the background to 'the problem' and to show the reader why the report is important to them. Then explain how the details that follow are arranged. Write it in plain English. Main Body. This is the heart of your report, the facts. It will probably have several sections or sub-sections each with its own subtitle. It is unique to your report and will describe what you discovered about 'the problem'. These sections are most likely to be read by experts so you can use some appropriate jargon but explain it as you introduce it. Arrange the information logically, normally putting things in order of priority -- most important first. In fact, follow that advice in every section of your report. Do not write in dot points or numbered points as this will appear disjointed and look like notes taken in a meeting. Conclusion. Present the logical conclusions of your investigation of 'the problem'. Bring it all together and maybe offer options for the way forward. Many people will read this section. Recommendations. What do you suggest should be done? Don't be shy; you did the work so state your recommendations in order of priority. References. As your business report must be academically sound as well as making good business sense, it is essential that your report is supported by accurate in-text referencing and the inclusion of a reference list. Although some business reports in the workplace do not require full referencing (and some students may be used to this), it is a requirement in the academic environment. This is equitable for all students.