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You are the Marketing Development Team of a global organisation.  Your team is to plan for an integrated marketing communications launch of a new product.     You are required to   1. choose a brand category you would like to represent and select one new product under the category  2. Choose at least 2 key marketing theories to discuss the new direction for the brand and integrate and discuss in depth in your report  3. Identify a new strategic brand position using Ansoff’s matrix and offer a new strategic marketing plan focussing on either offensive or defensive strategies

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Distinct identity and clear strategic plan. Part of its strategy has been to develop and increase the number of international students who choose to come to the UK and study at DMU. Currently the University offers a range of courses at UG and PG level and recruits students from a number of countries ...

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Need Global marketing area. Based on techniques of branding and advertising local delicacies in the global market. Send  the topic first , so we can send it to the lecturer to see whether it is acceptable or not. here am attaching the form and you need do fill it and send it back tome. Route is ...

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Assessment Description:.The purpose of this individual assessment is to develop students’ skills in applying relevant marketing analysis tools related to the four P’s of Marketing. This will enable students to apply learned marketing theories and concepts to a ‘real world’ bu ...

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