1. Does IKEA have a truly global strategy or just a series of regional strategies? Explain. 2. Discuss I KEA's global strategy in terms of the five global product and communications strategies. 3. If IKEA can sell a sofa in China for $160, why doesn't it sell the product at that low price in all of its markets? 4. Can competitors easily replicate IKEA's strategy? Why or why not? 5. Should IKEA expand more rapidly than 20 to 25 stores per year? Explain.
The initial postings are due on the fourth day of the module at the latest. Be specific, but limit your initial posting to 400 words - bearing in mind that this is a discussion activity, not a research paper.
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