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You will write a review of two scholarly journal articles in public relations.  NOTE: DO NOT SELECT FROM YOUR ANNOTATED BIBLIOGRAPHY.   If possible, read current articles on theories you have not yet been exposed to in class.

The articles should stem from a concept you believe is relevant to either: a) something that interests or is relevant to you; or b) something of relevance to our/your research project (either recruiting firefighters OR another pragmatic research project you see as relevant to a particular area of public relations (consumer relations; government relations, social media; etc.)

When selecting articles, check the reading material listed in recent public relations journals; check bibliographies, and check EPSCO Host to select/locate an article.  

Your review should summarize the article – incorporating the steps below.
    I.     Locate an article
    II.    Outline the article
III.   Pay especial attention to:  The research question or hypothesis; the variables (independent or dependent, if this applies); the method – what is the population?  How did the researcher(s) determine a sample? What instrument was used?  What was the unit of analysis?  What were the findings/results?  If a study was NOT DONE, discuss the kind of method that would be appropriate (along with population/sample, instrument, etc.).
IV.   Be sure to:  describe the theory; suggest ways to demonstrate the usefulness of the theory; its role in public relations scholarship and practice.  Consider: what do we learn from this?  What works: What doesn’t work?                         
 
II.   Discuss Research Methods (25 points).  Name FIVE research methods at your disposal for a given research situation?  What are some advantages and disadvantages to each of the research methods? What are some guidelines to ensure that the research meets the standards we hope research meets?   Include examples of each of the methods, and what we can learn from them.  (You CAN SELECT FROM YOUR ANNOTATED BIBLIOGRAPHY HERE).


III.  Discuss Public Relations Theories (25 points).  Name and describe FIVE Communication/Mass Communication theories that Public Relations students should be familiar with before they complete their undergraduate degree.  Describe the theory; discuss the research questions or hypotheses that come from the theory, and how it is useful in public relations practice.  Put the description in your own words, but you can cite your classmates based on their contribution to the class theory and case study presentations.  Do make sure to cite authors, etc. (You can select from your ANNOTATED BIBLIOGRAPHY HERE)
    
    

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Purpose: You will be writing a reflective paper which is personal in that it includes your subjective feelings and opinions. You should keep your thoughts organized even though this assignment is based on your personal opinion. You should relate the reading material to your personal experience. The ...

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